"I kept on showing up at my box with different shoes, and became the go-to review guy at my box.
"I try to be an actual person online and not just another influencer account."
"As Many Reviews As Possible will be around for as long as people enjoy the content that I put out."
What advice would you give to a young entrepreneur?
Just do what you want to do. If you want to make it work, you will. When it sucks, and it will, don’t just give up if you believe in what you’re doing. Starting a business is like doing a WOD, there’s going to be things about it that you absolutely live for, and then there are things that feel like you’re banging your face into the wall, but at the end of the day the feeling of satisfaction you get afterwards is hard to replicate. Be genuine and have fun with it.
What's next for As Many Reviews As Possible? Do you have plans to grow the channel further?
As Many Reviews as Possible will be around as long as people enjoy the content that I put out. I’m always messing around with new ideas to engage my audience and since I’m pretty much a one man squad, I can do whatever I want really. This year was supposed to be the year that I got out to more events and met more people, but due to the circumstances we’re in that doesn’t look like it’s going to happen. I would love to be more active at CrossFit/Fitness events and getting to meet new people in the community outside of on Instagram!
Follow Joel on Instragram and YouTube for reviews of all the latest in training apparel and equipment, and to check out his back catalogue of reviews.