Dozens of prototypes were developed, but the basic concept — cushioned landing, firm take-off — remained paramount throughout. It was this unique running sensation that convinced Caspar Coppetti and David Allemann to come aboard too. Together with Bernhard, they formally established the On in Zürich in January 2010. Their mission to develop a product range fully engineered in Switzerland using the latest technology picked up pace.
Just a month later, in February, the prototypes won the ISPO BrandNew Award, one of the most important prizes for innovation in sport. Test runners were enthusiastic and spoke of running on clouds. In July 2010, the first running stores had On shoes on their shelves.
In 2019, Roger Federer joined On as a co-entrepreneur. He brought his unique experience to help take product development, marketing and fan experiences to new levels, further adding to the spirit of On’s high performance culture and tenacious athlete spirit.
Today, On is the fastest-growing running brand on the planet, having been embraced into the hearts, and onto the feet, of millions of runners in over fifty counties and soon to be available at WIT and on yours…