Incorporating the performance technicality, you’d expect from Born Primitive, they have created some of their classic shapes and in a bespoke plaid print, that wouldn’t be out of place on London’s Saville Row.
The collection is made up of 10 pieces. one unisex hoody, five women’s and four men’s styles, all featuring a lock up of the two brands logos and combining both the American and UK flags.
Born Primitives's COO Mallory Handlon feels the collaboration has tangibly brought to life the driving spirit of the brands.
"We absolutely loved working with the WIT Team to bring to life their visions of a product line that speaks to the British culture. The design is unlike anything we have ever produced but at the same time, the color pallet is within brand guidelines for the both of us and the co-brand logo really gives it the collaborative feel we were looking for."
For a limited time only, this collection will be available online only at