Over the last 4 years, Sam (Founder of WIT) and Tal (Head of Product, Reebok) have greatly supported each other and their respective brands, working together on events, new product launches and now the new WIT X Nano.
Inspired by London's grittiness, but also its vibrance and flashes of brilliance, the shoe is something of a love letter to WIT’s founding city. Think raw, think industrial, think bright lights - big city. The dark, industrial and neutral colours that are seen at WIT’s flagship site, are paired with a splash of bright colour.
The typography style on the shoe is industrial to reflect the warehouse aesthetic of Functional Training spaces and the metallic eyelets were inspired by the aluminium, iron and steel textures within the flagship WIT workout space.
Essentially, the WIT Nano is a symbol of pride, to recognise a continued legacy of collaboration with Reebok and is available exclusively at WIT for pre order on 26th December.