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Training is now a sport in it's own right and we are the global specialist in this fast paced and evermore inclusive category. We bring you the best and most unique multi branded training collections available anywhere in the world, and we supply it to our consumer across the globe. Regularly working with our brand partners on limited edition and exclusive collections, you will find products at WIT that can’t be found anywhere else. 

Founded in 2015 in the heart of London with both a concept store and a digital offering, we have now expanded our operation to include a one of a kind retail and training experience at our WIT Training HUB located in London St. Paul’s. This space is our long awaited flagship facility, and enables us to cater to every need and want of the training community. It's the promise land for the training consumer! Digitally, we have taken our operation worldwide, with a fresh site serving the US, and our EU site servicing the rest of the world. WIT is looking to continue catering to the training consumer digitally worldwide, and expand on our training hubs along the way. 


Our team is passionate about training and fitness. It is our passion and our sport and we stand for those people who hold training at the centre of their lifestyles. We are here to help you on that amazing journey

Since its opening with the iconic Nike Metcon 4 Global Launch in January 2018, our WIT Training HUB has lent itself as a space to host incredible events open to both our community and the greater global training community ever since.

Beyond a full, multi branded retail offering upstairs and premium training facility on the lower ground floor, the hub is constantly host to industry events, global product launches, expert seminars, and appearances of some of the greatest athletes in training. On any given day, you never know who you’re going to bump into at WIT. 

WIT Training has brought next level fitness to the heart of London. Located a stones throw from some of Central London’s biggest transport hubs, WIT Training is your destination for premium training under the watchful eye of our expert coaches.

Voted the “Best Gym in the World” by Men’s Health UK, the CrossFit affiliated facility operates classes 7 days a week. Club members and drop ins alike can expect real improvements in their fitness by taking part in our Metcon and WIT HIT classes, and improve their skills and strength through our Weightlifting, Gymnastics, Endurance, and Strength Club speciality classes.

The facility and its classes are open to all, simply visit our training site to join or book in to a drop in. If you’re based in London, we would definitely recommend joining, as WIT Member perks are some of the best in the game.

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