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Welcome to Wit
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WHO WE ARE/

Founded in 2015, we are a global online multi-brand retailer & training brand in our own right. We offer the training consumer the selection they want & the choice they deserve. 

WIT LONDON

Our relationships with some of the biggest brands, programmes, and athletes on the planet have allowed us to create an incredible space for the training obsessed. Dubbed by some, the Disney Land of training, our WIT Training HUB is constantly bustling with launches, community events, athlete appearances & more. 

EXPERIENCE WIT

We want people to experience fitness in the WIT way. We've created a 360 approach that incorporates retail, gym, nutrition & activation with our incredible partners, we have now taken the "WIT EXPERIENCE" on the road, appearing in 2019 at Wodapalooza Miami, CrossFit Strength in Depth London, Paris, & The CrossFit Games. 

Training has the capacity to change lives. AND WE WANT TO HELP CHANGE AS MANY LIVES AS POSSIBLE.

We engage and activate with some of the biggest athletic brands in the world and some of the most unique, like-minded and up and coming brands in the training space. Our goal is to provide our consumer with a truly unique choice of product, access to rare training focused brand events and close up access to high profile, all sport athletes.

We are physical retailers, gym owners and online custodians. Our physical locations, be it permanent or pop-up, incorporate both retail and training facilities. We aim to provide the global consumer with the same experience across our online platforms as they will in our spaces, be that when purchasing product, following our training philosophy or seeking unique and engaging content relating to training.

The NIKE x WIT relationships is one built on passion, trust, and pursuit of human potentialvia fitness. WIT’s connection to communities, inspirational retail and authentic story telling helps lift both brands is a way few others can."

Nike

“WIT has been an incredible partner to NOBULL from the very beginning. They are a true global leader with knowledge and expertise that is second to none.”

NOBULL

Our Stores

WIT'S new flagship store & premium training facility. It’s a lifestyle.

WIT STORE

1, ONE NEW CHANGE

LONDON,

EC4M 9AF

INFO@WIT-FITNESS.COM

WIT Training

1, ONE NEW CHANGE

LONDON,

EC4M 9AF

INFO@WIT-FITNESS.COM

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Our Stores

WIT Favourites

  • WIT Fitness

    WIT Box Logo Tee
    $38.00
  • WIT Fitness

    WIT LDN Block Tank
    $35.00
  • WIT Fitness

    WIT Outline Logo Tank
    $35.00
  • WIT Fitness

    WIT Outline Tee
    $38.00